Queen City Party Charters
A case study on conversion optimization, website development, and unique marketing techniques
About the Project
Queen City Party Charters is a Charlotte, NC provider of Limos, Party Buses, and Chauffeured Transportation. Queen City needed an agency to take over the marketing of their underperforming website and give it new life. They wanted to get creative and try new marketing tactics targeting specific events they rent for.
Our Approach
A New Website that Would Convert Leads
We were after a new design that would drive leads for the client, but we also wanted to ensure we designed the site with SEO Best Practices for our future SEO efforts. We knew that event targeting would be a focus for us, so we built specific landing pages around key events that could double as landing pages for our marketing campaigns.
The Result was a stunning website that increased leads and search engine position.
%
Increase in website leads
%
Increase in pages per session
Create an SEO Juggernaut
After we created a website we knew would convert visitors to customers, we needed to drive traffic. We developed an SEO strategy with specific keyword groups to each page of the site. We then optimized the site with on-page and off-page tactics to grow organic search visibility.
We now see month over month growth in organic search traffic.
Top 10 Keywords
Target Specific Event Services
In order to drive traffic to the site for specific events and services like Prom rentals and Brewery Tours we took a two staged approach. We first used location targeting to identify where people use these services most likely visit and with GPS technology served them ads for QCPC services. We also created a very specific social profile for these users and then utilized a social marketing campaign to drive additional traffic.
We were able to generate lead growth of 180%
